A local business listing is an online business directory that contains your business Name, Address and phone number (NAP) along with other details. There are a lot of directories and websites like Yelp, Foursquare and Yellow Pages where local businesses can create free local business listings.
Creating local business listings is the main work of any local business marketing campaign. Local Business Listings give more visibility for your business and every new listing that you create enhances your chances of being found online by customers. The more directories that you are listed on, the more visible you are. If your business is visible online, search engines trust the accuracy of your business data and thus, your chances of ranking on top for local searches shoot up. To simplify it all, business listings can be considered as an online version of business information in Yellow Pages.
A business must satisfy the following criteria in order to qualify for a local business listing in any index.