Zero B Pure Water Solutions

ZeroB is India’s most trusted brand when it comes to solving water purity issues at home. With a 35 year legacy of being the country’s pioneering water brand and a part of the public listed Ion Exchange Group, ZeroB experts are on a mission to solve the country’s drinking water problems, one home at a time. With a range of RO & UV Purifiers, Softeners, Suraksha tap and Suraksha plus pro gravity filter, Sand Filters, Coolers, and more, our innovative products are always way ahead of the curve when it comes to serving pure drinking water to every Indian.

At ZeroB, every product is crafted with meticulous attention to detail so that it provides ultimate protection against all water-borne diseases and ensures complete protection to your family. ZeroB has proved to be the instigator of many path-breaking innovations in the field of technology and marketing to provide a one-stop water treatment solution for your home and the community in general. It promises to offer you water that is pure and safe for drinking.

ZeroB, a flagship brand of Ion Exchange (India) Ltd., provides home water purification solutions for household, urban, and rural needs, as well as institutional water needs. ZeroB is a household name in the Indian market and one of the leading brands in the water treatment sector. In India, it is a leader in cutting-edge raisin-based water softener technology.

The Manifestation of Zero

Zero is the fertile grounds for all imagination – the starting point and the end point. The point where there are no doubts, no fears, no boundaries, no wastage, no ego, no prejudiced thinking, which lead to purity in your thoughts…. That’s where Zero Means Purity begins.

Zero is not only part of our logo, but it’s our brand philosophy, our goal, our mission. And when a Company’s entire value system is directed towards achieving that, you know you are onto something big.

It’s our constant endeavour to reach that ‘zero’. Whether it’s in the products that we manufacture – zero defect; or in the services we offer – zero complain.

The Importance of Zero for us

Water in its purest form is nothing but H2O – with zero minerals (high levels of Calcium & Magnesium), zero chemicals (heavy metals, fluoride, & pesticides) and zero pathogens (disease-causing microorganisms) and zero TDS (Total Dissolved Solids).

Our R&D team is constantly innovating to develop better, more robust machines that seek the ‘zero’. Because, when we reach there, we would have achieved the ultimate. And that is the day we will rest.

The Brand, The Legacy